Bulcode conducts thorough keyword research to identify relevant and high-value keywords that potential customers are likely to use when searching for products or services in the clients' industry. This research forms the foundation for the subsequent optimisation efforts.

This involves optimising the website's content, meta tags, headers, URLs, and internal linking structure to ensure they align with the identified target keywords. Bulcode focuses on creating well-structured and user-friendly web pages that are easily understood by search engine crawlers.

Bulcode pays attention to technical aspects that affect a website's performance and crawlability. This includes optimising site speed, ensuring proper indexing, improving mobile responsiveness, fixing broken links, and implementing schema markup for better search engine understanding.

Bulcode employs strategies to build high-quality backlinks to the client's website from reputable sources. This can include outreach to relevant websites, guest posting, social bookmarking, and other ethical link-building techniques to improve the website's authority and reputation.

Bulcode emphasises the creation of high-quality and engaging content that not only appeals to the target audience but also aligns with search engine guidelines. Content may include blog posts, articles, infographics, and videos, which are optimised to target specific keywords and provide value to users.